Fairtrade Fortnight 2025: Put People First, Choose the Mark
4–17 August 2025: This Fairtrade Fortnight, Ecopack Australia is backing a movement that stretches from cotton fields to coffee farms across the globe. The theme this year? “Put People First, Choose the Mark.”
Because every time you choose Fairtrade, you’re not just buying a product – you’re helping farmers earn a fair wage, protecting kids from unsafe labour, and keeping farming practices sustainable for the land we all rely on.
What is Fairtrade Fortnight all about?
Fairtrade Fortnight shines a spotlight on three simple, but powerful, choices:
1. Fairer prices for cotton farmers – so they can earn a decent living and invest in their communities, even when the market’s unpredictable.
2. No to child labour – supporting systems that keep kids in school and families earning enough to get by without putting little hands to work.
3. Farming that cares for the planet – because healthy soil, clean water, and biodiversity matter just as much as a healthy bottom line.
Spot it – The power of the Fairtrade mark
The Fairtrade mark isn’t just a nice logo – it’s proof the product in your hands meets tough social, economic, and environmental standards. It means the farmers and workers behind it were paid fairly, and that exploitative practices like child labour are being actively challenged.
Whether it’s the coffee beans in your morning flat white, the chocolate in your arvo snack, or the tote bag slung over your shoulder at the weekend markets – if you spot the mark, you’re already making a difference.
Switch it – Everyday choices that add up
Fairtrade Fortnight is your cue to go beyond good intentions and take action.
- If you’re a business – make the switch to ethical sourcing and shout about it. Your customers will back you.
- If you’re a shopper – vote with your wallet. Choose Fairtrade whenever you can, not just during these two weeks.
Every switch sends a signal that Aussie consumers care about people and the planet – and that we want supply chains that treat farmers with dignity.
Carry your values with Ecopack Australia
Our Fairtrade Certified organic cotton range is made to last, feels great to use, and replaces wasteful single-use bags. Whether you’re stocking up at the farmers’ market, heading to the beach, or just grabbing groceries, we’ve got a bag for it:
- Fairtrade Organic Calico Tote – light and easy for quick trips.
- Fairtrade Organic Canvas Tote with Extra Capacity – strong enough for bulk buys or a weekend picnic haul.
- Fairtrade & Organic Cotton String Bag (Short Handle) – folds into nothing but fits way more than you’d think.
- Fairtrade & Organic Cotton String Bag (Long Handle) – comfy to sling over your shoulder, ideal for longer shops.
Every bag you buy supports cotton farmers to earn a fair price, work safely, and protect the land they farm.
Why your choice matters
Cotton farmers face unpredictable prices, climate challenges, and unfair trading conditions. Choosing Fairtrade is a way to stand with them – and against the exploitation that still exists in global supply chains. So this Fairtrade Fortnight, let’s back our choices with action. Spot the Mark. Switch for Good. Put People First.
Check out our cotton bag range—and carry a little change in your hands every day.