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Empowering cotton farmers through Fairtrade: The impact behind our eco totes

Empowering cotton farmers through Fairtrade: The impact behind our eco totes

We’re proud to be part of a global movement that empowers cotton producers and uplifts farming communities—one Fairtrade-certified tote at a time. When you choose one of our Fairtrade cotton bags, you’re not just choosing a high-quality, reusable product. You’re helping cotton farmers take control of their futures.

Thank you to you, our shoppers, for supporting our shared vision to make trade fair and farming sustainable!

Why Fairtrade Cotton Matters

Here are some powerful insights into the real-world impact of Fairtrade cotton this year alone:

  • $2,475,660 AUD in Fairtrade Premiums paid to cotton producers

  • 24 certified cotton farmer organisations

  • 41,111 Fairtrade cotton farm households supported

  • 20% of Fairtrade cotton reaches the market as Fairtrade

  • 33% of Fairtrade cotton farmers are women

  • 64% of Fairtrade cotton is also certified organic

Case Study: Anandhi Farmers Association, India

One of the inspiring stories behind our Fairtrade cotton comes from the Anandhi Farmers Association in India.

Founded over 20 years ago by Mr. R.S. Balagurunathan, the association of 917 members have been with Fairtrade for nine years, and is now led by his daughter Anandhi. Their mission is to improve the livelihoods of farming families by promoting organic practices and ensuring fair prices through Fairtrade.

Fairtrade 2025 impact on Anandhi:

  • 325 battery-operated sprayers for applying organic treatments like neem oil and panchakavya

  • A free hearing test camp, with 35 hearing aids provided to elderly farmers

  • 8 drinking water tanks installed in 6 local primary schools

  • School infrastructure improvements and soil testing programs

  • Seed distribution to enhance farming sustainability

This is the kind of change your purchase helps create.

Carry the change with a Fairtrade cotton tote

Support fair prices, safe working conditions, and environmentally sustainable farming practices by choosing an eco tote made from Fairtrade-certified cotton.

Our range includes:

Each bag proudly displays the Fairtrade certification tag, giving you confidence that your choice supports people and the planet. Together, we’re making trade fair—one bag at a time.

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